VBX delivered a standout performance at the prestigious CPHI Expo in Milan, showcasing their expertise in comprehensive event management. From conceptualisation to execution, the VBX team meticulously planned and managed the project, ensuring their client's stand became a centrepiece of the expo.

Starting with an in-depth analysis of the expo's objectives, VBX crafted a bespoke stand design that reflected the brand's identity while captivating attendees. Strategic placement in a high-traffic area maximised visibility and engagement, while dynamic features such as a live cooking show and an immersive F1 simulator drew crowds and created memorable experiences.

Beyond design, VBX seamlessly handled logistics, supplier coordination, and communication, ensuring every detail was flawless. During the event, their team facilitated these live activities to foster connections and leave a lasting impression on attendees.

Post-event, VBX conducted a thorough performance analysis, gathering valuable insights for future improvements. Their commitment to sustainability earned them a coveted Gold Certificate by CPHI, reflecting their dedication to eco-friendly practices and impactful events.